The complete expansion partner for product brands building and growing in UK and EU markets
Scale With handles everything - market entry, compliance, logistics, marketplace management, and brand control - so you are not trying to coordinate specialists while running a business.
Why most expansions do not go to plan.
Entering a new market involves more moving parts than most brands anticipate. VAT registration. EPR and packaging compliance. Logistics and 3PL setup. Marketplace configuration. Listing localisation. Brand control. Channel management. Each one is a project on its own.
The typical approach is to piece together a team: a tax advisor for compliance, a marketing agency for Amazon, a logistics partner for fulfilment. None of them are working to the same plan. None of them are accountable for the full outcome. When something goes wrong - and in a new market, something always does - there is no single person who owns it.
That is why expansions stall, overspend, and occasionally fail completely. Not because the opportunity was wrong. Because the execution was fragmented.
Scale With is built to solve that.
One partner. Complete solution. Profitable growth.
We are not a consultancy that produces a report and leaves. We are operators who build and run the things businesses need to grow.
Both founders work on your account.
Scale With is founder-led throughout. John Welbourn and James Wakely are directly involved in every client engagement. You are not sold by senior people and handed to a junior team.
We execute, not just advise.
Strategy and delivery sit under the same roof. We do not produce recommendations and leave you to implement them. We implement.
Our commercial model is tied to your results.
When your revenue grows, we benefit. When it does not, neither do we. We mutually agree on commercial models that work to your advantage and to ours, and we add value across multiple areas without a fixed cost.
We have done this ourselves.
Between us, we have launched more than 25 brands on Amazon, managed over $10M in marketplace revenue, and scaled physical product businesses from start-up through to £400M. We are not describing how expansion works in theory.
Every engagement moves through the same stages - from compliant to retail-ready. See how we work
You are probably in one of these situations
Scale With works with established product brands at different stages and with different problems. If any of the following sounds like your business, we should talk.
Entering a New Market
You have built something real in your home market. The UK or EU opportunity is clear - you can see the revenue potential, and you probably already know Amazon is the right channel to start. What is stopping you is the complexity of getting there.
Find out how we work with brands entering the UK and EUFixing a Failed Expansion
You tried. It did not go to plan. Perhaps the VAT structure was wrong from the start. Perhaps the product arrived in-market without the right compliance documentation. Perhaps the listings went live without a returns process in place.
Find out how we help brands recover from a failed expansionTaking Control of Your Brand Online
Your business has been built through wholesale, distribution, and trade relationships. But online, the picture is different. Resellers have shaped your Amazon presence without any input from you. There are multiple listings for the same product, inconsistent specifications.
Find out how we help B2B brands build their online presenceScaling an Existing Presence
You are already established in the market, whether that is Amazon, other marketplaces, or your own website. You have reached a solid level of revenue. But growth has slowed, or stopped, and you cannot see what is holding the business back from the next stage.
Find out how we help established brands break through a growth plateauThe experience behind the work
Scale With was founded in late 2025.
The client list and the projects we run are still growing - but the experience behind them isn't new. Between us, we've been building and running product businesses, individually and together, for a lot longer than that. The figures below are the founders' own track record, not Scale With client results.
What we have delivered
Here's some of what that experience is already producing:
No existing Amazon presence, and a brand licence that couldn't afford a bad start. We built the account from zero and kept it live through a Hazmat suspension and an Amazon identity hold that froze the whole thing.
On track for £500,000 in year one - before EU expansion has even started.
Read the full case studyLatest insights
Practical guidance on UK and EU market entry, compliance, and marketplace growth.
If any of this sounds like your situation, let's have a conversation.
We work with a small number of clients at a time. That is deliberate - founder-led involvement only works if the roster is selective. If your situation fits what we do, we will tell you honestly and quickly whether we can help, and what working together would look like in practice.
There is no obligation and no sales process. Just a straightforward conversation.